Hold onto your steering wheels, car enthusiasts and tech experts, because BMW just dropped the mic at CES. 2024 marked a paradigm shift for its iconic brand, as it revealed BMW augmented reality, a futuristic suite of in-car innovations that will redefine the driving experience. Buckle up because we’re about to take a high-power journey through BMW’s vision of the road ahead.
Level Up Your Commute & Enter the Age of In-Car Gaming
With BMW’s integrated gaming system, you can transform your everyday drive into a thrilling multiplayer arena. Forget traffic jams and long waiting periods – unleash your inner competitive self with friends by challenging them to a quick race or strategizing in a team battle, all smoothly played on your car’s infotainment screen. Powered by the AirConsole app, the possibilities are endless, from classic arcade games to heart-pounding racing titles.
TV on Demand with BMW Augmented Reality
The fun doesn’t stop at pixels and controllers. Partnering with Xperi and Tivo, BMW brings live TV and on-demand content directly to your dashboard. Catch up on your favorite shows, indulge in a movie marathon, or discover hidden gems – all on the built-in BMW augmented reality central screen. This feature is currently available only in the 5 Series and will soon expand to other models. With this new feature, it transforms your car into a mobile entertainment haven, making even the longest journeys a breeze.
A New Dimension of Information with AR
BMW doesn’t just entertain; it pushes the boundaries of visual information. The Xreal Air2 glasses, co-developed with Meta and Xreal, act as a next-generation head-up display, smoothly overlaying information onto your field of vision. Imagine navigation directions floating before your eyes, hazard warnings flashing in your peripheral, or even entertainment content smoothly blending with the real world. Parking assistance becomes effortless with holographic guides, and charging station information pops up as you approach – the possibilities are as limitless as your imagination with BMW augmented reality.
Voice Upgrade Make Smarter Conversations and Smoother Drives
BMW’s Intelligent Personal Assistant just got a brain transplant. BMW augmented reality is partnering with Amazon’s Alexa Large Language Model; the assistant now has enhanced AI capabilities, enabling natural, flowing conversations and effortless control over your car’s features. Ask complex questions, get personalized recommendations, and enjoy a smooth dialogue with your trusty digital companion.
A Glimpse of Autonomous Future
BMW isn’t just about fancy gadgets; they’re pioneering the future of autonomous driving. The new level-four system, developed with Valeo, features an automated valet parking function that removes the stress of finding a spot. Simply drop off your BMW augmented reality at a designated zone, and it will autonomously navigate to an empty space and park itself – all without you behind the wheel. This technology represents a significant leap towards a future where the driver’s seat becomes the ultimate relaxation zone.
CES’s Roadmap of Innovation
These innovations are just the tip of the iceberg. With additional features like expanded voice-activated climate control, personalized music recommendations, and real-time traffic updates, BMW is shaping the future of driving on multiple levels. From entertainment to information to autonomy, the German automaker is committed to redefining the entire in-car experience, transforming every journey into a smooth blend of comfort, entertainment, and cutting-edge technology.
The BMW augmented reality CES showcase isn’t just a display of cool gadgets but a declaration of intent. They’re not just building cars; they’re making the future of mobility, and they’re inviting you to get behind the wheel. So, fasten your seatbelt, prepare to be entertained, and brace yourself for a thrilling ride into the future of driving, courtesy of BMW.
